Expertise, Quality Assurance & Compliance

 

Over 30 years of elite qualitative research heritage across the UK, US, and Canada.

 

At Insights Refined, I believe data verification requires an expert human eye. While text analytics platforms speed up processing, they lack the foundational research discipline to output reliable strategic assets.

 

My boutique agency is operated solely by myself, Sarah O’Boyle, a veteran qualitative analyst with more than three decades of comprehensive, hand-coded research experience. I bring a level of analytical precision to both manual data operations and AI-augmented cleaning that standalone software simply cannot replicate.